Sponsored vs organic gap
What the creator loses the moment a post is paid, measured on their own sponsored content.
TikTok creators for beauty brands
An engagement rate nobody paid for tells you nothing.
Revveal finds the TikTok creators who fit your beauty brand, then measures what their audience does once a post is sponsored. That gap is the number that tells you what your campaign will return.
For skincare, makeup, hair and nail brands running TikTok campaigns.
- 900+ French beauty creators
- One payment per campaign
- From 49€, no subscription
- Free trial, no card
••
@•••••••••
Sponsored
51% of organic
Engagement rate, per post
Organic 27 posts
14.6%
Sponsored 8 posts
8.2%
Sharp drop on sponsored posts: −44% engagement, −55% views once a post is paid. Expect the same on your campaign.
- Views per post, median99K → 45K
- French beauty creators, median−46% engagement
- Sponsored posts8 of the last 35
- Based onLatest posts, by date
The blind spot
Platforms grade a creator on their best posts. Never on the paid ones.
The rate you are shown is almost always computed on a creator's most popular posts. A showcase, ranked by performance, sometimes spanning two years. And nothing in it was ever sponsored.
So you compare creators on the one kind of content that will never run for you. Then the brief lands, the post goes out with its partnership label — and the audience stops showing up.
Revveal reads their recent posts in order, not as a best-of. It pulls out the sponsored ones, sets them against the rest, and hands you the gap.
Measured in French beauty
−46%
median engagement on sponsored posts, against the same creator's organic ones
10 of 22
lose more than half their engagement once a post is paid
7 of 22
do as well or better on sponsored posts, views and engagement together
Same niche, opposite results: the average tells you nothing about the creator in front of you. Measured on 12 October 2026 on 22 French beauty creators with at least two sponsored and two organic posts among their 35 latest. Sponsored posts are detected from their captions.
Built the opposite way to the usual platforms.
Influencer tools rent by the month, cover every network at once, and grade everyone on public vanity metrics. Revveal does the opposite: one network, one campaign, one payment. And one measure nobody else computes.
Revveal
The usual platforms
What you pay
One payment per campaign, from 49€. Nothing recurring.
A monthly or annual seat, usually a few hundred euros, that keeps billing between campaigns.
Commission on deals
0%. You pay for the search and the analysis, never a cut of what you agree with a creator.
Some platforms take a percentage of the sponsorship itself, on top of the subscription.
Sponsored vs organic
Measured on their own sponsored posts, stated as a percentage drop.
Generally not computed. One engagement rate, all posts mixed together.
What the stats read
The creator's most recent posts, in date order. What they are publishing now.
A popularity-ranked best-of: the posts that happened to perform best, which can span years.
Benchmark
Against creators in the same category, with the sample size shown.
A global average, every niche pooled: beauty graded against gaming.
Scope
TikTok only, taken seriously: categories, keywords and scoring built for it.
Every network at once, and the depth spread thin across all of them.
Getting started
Create a project, run a free campaign. No card, no call.
Demo request, sales call, custom quote — before you see anything.
Comparison against the common shape of the category, not against any named product. Features and prices elsewhere change; check them for yourself before deciding.
What an analysis contains.
Finding a creator is the easy half. Every plan comes with a budget of detailed analyses: one analysis, one creator taken apart.
Fake-follower risk
An indicator built from engagement consistency and follower behaviour. Enough to spot bought reach before you pay for it.
Reliability score /100
One figure for engagement, consistency and audience quality, benchmarked against creators in the same category.
Sentences, not charts
The format that works, the hashtags that carry, the momentum, the real posting rhythm. Written out, not left for you to read off a chart.
Full post history
Every recent post with its own numbers, over 7, 30 or 90 days, sponsored-only filter included.
Export anything
CSV or JSON, one creator or a whole shortlist. The data is yours — take it into your own sheet.
Four steps. Your list is ready in seconds.
-
01
Describe the brand
A category, a sector or two in your own words — or picked from suggestions — and a country. That is the whole setup.
-
02
See what your niche holds
Before you pay, Revveal shows how many creators match. 300, 600 or 1,000: a plan your niche cannot fill is greyed out.
-
03
Your list, at once
The campaign is filled the moment it is confirmed, from Revveal's own creator base, ranked by fit. Off-topic accounts are left out rather than padding the count.
-
04
Shortlist, then analyse
Filter, sort, track every creator — saved, contacted, signed, declined. Then spend an analysis on the ones that matter.
You pay for a campaign. Not for a month.
One payment, one campaign, a fixed number of creators and analyses agreed up front. Nothing renews. One campaign a quarter? You pay for one campaign a quarter.
Starter
49€once
A first campaign, or a narrow niche.
- 300 creators found
- 210 detailed analyses
- Filters, sorting, favourites board
- CSV and JSON export
Growth
89€once
The usual size of a brand campaign: a wide shortlist, every candidate checked.
- 600 creators found
- 420 detailed analyses
- Filters, sorting, favourites board
- CSV and JSON export
Pro
139€once
The whole field of a broad niche, before a big launch.
- 1,000 creators found
- 700 detailed analyses
- Filters, sorting, favourites board
- CSV and JSON export
Try it free, first
One free campaign per project: 15 creators found, 5 detailed analyses. No card, no call. Creators who already publish sponsored posts come first, so you see the gap on your own niche before you spend a euro.
Secure payment by Mollie. Your card details never reach us.
Plans in detail, VAT and invoicesThe questions worth asking before you trust a number.
How certain is the sponsored detection?
Not fully certain, and we say so in the product. No TikTok data source exposes a paid-partnership flag, so sponsored posts are identified from the caption — disclosure tags, partnership wording, brand mentions. Posts we are not sure about are labelled likely sponsored rather than counted silently.
That is the ceiling of the data available, and we would rather show you the limit than a confident number built on one.
Where does the creator data come from?
From public TikTok profile and post information, collected through a third-party data provider. Usernames, bios, follower counts, post statistics and public thumbnails — nothing private, no messages, no email addresses, no private accounts.
For the record, since people ask: a detailed analysis reads the 35 most recent posts, in chronological order. It is a deliberate ceiling — beyond that the scrape takes minutes instead of seconds, for a sample that barely moves.
Is this really not a subscription?
No. You create a campaign, you pay for it once, and that is the end of it. No seat, no renewal, no minimum term. Disappear for six months and you pay nothing in the meantime.
What if my niche does not hold enough creators?
You see it before you pay. The purchase window shows how many creators match your brand, and greys out any plan it cannot fill. Some niches, in some countries, simply do not hold a thousand relevant TikTok creators. Padding the list with off-topic accounts to hit a number would waste your analyses, not just your patience.
Can I get in touch with the creators through Revveal?
No. Revveal gives you the profiles, the analysis and a link to each creator's TikTok page. Outreach happens on your side — the favourites board is there to track it: saved, contacted, signed, declined.
I am a creator. Can I be removed?
Yes. Email contact@revveal.net from an address that lets us verify the account is yours, and your record is deleted from the database. See the Privacy Policy for the detail.
Get started
See the gap on creators from your own niche.
Create an account, describe your brand, and get 15 creators with 5 full analyses — no card, no call. If the gap they show changes who you would have paid, buy a campaign.
Start free